more changes. this time igoogle

aaaaaaaaaaaaaarrrrrrrrrrrrrrgggggggggggggg.
read that as one long and loud groan of frustration and one long expletive deleted. that's my first reaction to changes. ok, ok, i'm ok now, but i had to walk away from my puter for a few minutes and drink more coffee.
these changes are really driving me to distraction. this time it's my browser home page, igoogle, making changes. google calls these "experimental igoogle features" and i've been selected to be one of the first users to preview them according to their help page. i don't believe that line that i've been specially selected for a minute. this is the internet. everything must first be viewed with suspicion till it's proven itself benign. there's always a hidden agenda.
the reason for my frustration is because i view most changes as self serving rather than actually making things better for me. they say things like they're better, faster, easier to use, more robust, and more feature rich, but all they really do is rearrange the deck chairs to keep you from abandoning ship while they figure out how to squeeze more money from you, and show you more ads, and keep you locked in, IMHO. i wish web sites would stop trying to make things "better" for me. i've seen too many so called upgrades that i've selected to go back to the classic version of most things. ok, i'll relent a little. some things do need changing but i can't stop feeling a little overwhelmed.
so what are the changes? well, i don't know yet. i need to calm down and work through them and figure out what they're trying feed me. see the link for the help page and stayed tuned for my updated analysis, criticism, rant, or kudos, whatever.
General Info: experimental iGoogle features